Industry · Schools, colleges, EdTech

An admission is a
15-year commitment.

Parents don't fill your form because your homepage has a hero video. They fill it because your site answered the five questions they were embarrassed to call and ask.

Two visitors, two entirely different sites

Design for the parent. Design for the student. Never for the principal.

The parent (K-12)

Evening, on their phone, kid finally asleep

Wants, in order

Fee structure without a phone call
Faculty credentials — actual ones
Board results, last 3 years
Transport route through their neighbourhood
How do I know my kid will be safe here

Doesn't Care about the founder's letter, the 90-second dean's video, or the AI-generated stock family.

The student (higher ed)

Between two Instagram sessions, on a laptop

Wants, in order

Placement report (actual companies, actual salaries)
Curriculum — module by module
Hostel + campus photos, not renders
Peer reviews / student vlogs
Deadline for round 1

Doesn't Care about the 'legacy of excellence' hero video.

Trust, replacing marketing.

Board results — as a table, per year

Because the marketing carousel of one 99%-scorer is a lie of omission.

Faculty pages with actual qualifications

Ph.D. from where, published where, teaching what. Not 'seasoned educator with 20 years of passion'.

Placement report as PDF + interactive filter

Company + role + median CTC. If you can't show the median, show what you can.

Virtual campus tour — 360°, not a montage

Parents can't visit six schools. Let them walk the one you're pitching.

Student vlogs, not testimonials

'She helped me grow' means nothing. A 2-minute Reels-style day-in-the-life means everything.

The admission calendar is the site.

Not a PDF buried under 'Downloads'. A live calendar with round-1 deadlines, entrance-test dates, counselling windows, and fee due dates — with 'add to calendar' on every event.

12 Jan

Application window opens

Now

28 Feb

Round 1 deadline

Priority

15 Mar

Entrance test

10 Apr

Merit list published

05 May

Fee payment due

Admissions & IT team FAQ.

All three, but designed differently. K-12 sells to parents. Higher ed sells to students (and parents pay). EdTech sells to individuals, sometimes to institutions. Same design system, different flows.

Answer the five questions. Fill the seats.

Start a project

Education websites

A website that admits students, not just informs

Tell us about your institution — we'll suggest the right structure for admissions and trust.

Personal reply from Siddiq within 24 hours
Honest advice — no pushy sales, no fake urgency
Clear next steps, timeline, and estimate