Industry · NBFCs, wealth, insurance, fintech

In finance,
trust is the product.

Everything else — the rates, the returns, the app store rating — is downstream of whether a visitor believes you won't lose their money or their data. That belief is architected, not marketed.

The trust stack

Five surfaces that make a finance site legally sound and psychologically safe.

Regulator badge

SEBI-registered · IA-000123 · Valid till 2027

Grievance officer

Name, email, phone, response SLA — in the footer of every page

Risk disclosure

Contextual, next to the CTA. Not in a footer PDF.

Past performance caveat

'Past returns don't predict future outcomes' — every rate card, every fund page

Data security

TLS badge, ISO 27001 (if applicable), server region disclosed

Every KYC step is a leak. We know where.

Land on 'Apply'

Everyone gets here.

Enter PAN

-8%

Some don't remember; add 'find my PAN' helper.

Aadhaar OTP

-15%

OTP arrives late; fallback = eSign later.

Selfie / video

-22%

Browser camera failing on old Androids.

Bank statement upload

-31%

File too big, no PDF on phone. Add account-aggregator flow.

Approved

24%

Industry median: 18–25%.

Median NBFC digital-loan drop-off is 76%. Every step above is a designable moment. We ship the fallbacks (account-aggregator, resend OTP, resume-later link) that recover half the leak.

Calculators are your best salesperson.

EMI, SIP, tax, insurance premium — a good calculator answers the visitor's real question before a sales rep can. 24/7. Zero commission. Then hands the qualified lead to the rep who can close it.

EMI

Loan sizing before application

SIP

Wealth planning intent capture

Tax

80C / new regime comparison

Retirement

Long-term planning lead magnet

Insurance

Term / health premium quote

Home loan eligibility

Pre-qualifies before KYC

Compliance & product-team FAQ.

We design the disclosure surface (risk statements, past-performance disclaimers, grievance officer, footer stack) around your regulator. We won't sign off on compliance — that's your CS/legal — but the architecture is ready for their sign-off.

Ship a finance site your regulator would sign.

Start a project

Finance websites

A credible website for your finance business

Tell us about your services — we'll suggest the right structure for trust and compliance.

Personal reply from Siddiq within 24 hours
Honest advice — no pushy sales, no fake urgency
Clear next steps, timeline, and estimate