SSiddiq.in
Ecommerce Website Development

Build a store designed to sell — not just display products.

Online stores engineered end-to-end — product discovery, PDPs, cart, checkout, payments, shipping and retention. Built on the platform that fits your business, not ours.

80+
Stores shipped
₹6+ Cr
Monthly GMV live
6 wks
Typical launch
yourstore.com / browse
New Arrivals
128 products
The commerce funnel

Where online stores quietly lose money.

An ecommerce site isn't one page — it's a chain of eight moments. A break in any one and the customer walks. Hover any step to see the common leak.

Common leak · Cart

Surprise shipping and taxes, no editable quantities, hidden coupon field.

Different stores, different builds

One playbook doesn't fit every catalogue.

A fashion PDP needs to sell a feeling. A B2B catalogue needs to hide prices until you're logged in. Below — five commerce concepts, each with the shape it actually needs.

XSSMLXL
Commerce Concept
Fashion / D2C
  • Lookbook-style PDPs
  • Variant swatches + size guides
  • Wishlist & save-for-later
  • Klaviyo lifecycle flows
6.7" AMOLED
256 GB
5000 mAh
EMI from ₹1,999/moBajaj
Commerce Concept
Electronics
  • Spec comparison tables
  • Warranty + serviceability
  • EMI + finance options
  • Bundle & accessory upsells
Routine: Cleanser + Serum + SPF · Save 15%
Commerce Concept
Beauty / Skincare
  • Ingredient + skin-type filters
  • Bundles & routines
  • Subscribe-and-save
  • UGC reviews with photos
Qty 1–49₹ 210/unit
Qty 50–199₹ 178/unit
Qty 200+₹ 149/unit
PO UploadNet 30
Commerce Concept
B2B / Wholesale
  • Login-gated pricing
  • Bulk pricing tiers
  • PO uploads + net-30 terms
  • Rep-assisted quoting
Monthly · ₹ 499
Quarterly · ₹ 1,299
Annual · ₹ 4,499SAVE 25%
Commerce Concept
Digital / Subscriptions
  • Plans + billing intervals
  • Customer portal (pause/skip)
  • Dunning + retry logic
  • Instant delivery / license keys
Product discovery

Help shoppers find what they came for.

Categories, search, filters, sorting, recommendations, variants and related products — every mechanism that turns a browser into a buyer. Try the filters below.

6 results
Outerwear
Merino Overshirt
₹ 4,890
Bottoms
Linen Trousers
₹ 3,290
Outerwear
Waxed Jacket
₹ 8,990
Tops
Crew Tee
₹ 1,290
Bottoms
Twill Chinos
₹ 3,490
Tops
Oxford Shirt
₹ 2,490
Product page anatomy

Six elements that decide the sale.

Hover the numbered pins on the mock to see why each element earns its place.

Signature Collection
Merino Overshirt
214 reviews
₹ 4,890 ₹ 5,890
Size
S
M
L
XL
1
2
3
4
5
6
1
Gallery
Multiple angles, zoom, lifestyle shots, scale. Shoppers can't touch — they need to see everything.
2
Trust bar
Rating, review count and social proof above the fold — decided before scroll.
3
Price + savings
One clear number. Discounts shown honestly, EMI when it's relevant.
4
Variants
Colour and size selectors that visually confirm the pick — avoid dropdowns for anything under 8 options.
5
Add to cart
One primary action. High-contrast, always visible — sticky on mobile.
6
Delivery info
Pincode check, estimated date, return window. Answers before the shopper asks.
Cart to confirmation

Every field, defended. Every step, earned.

Every input in a checkout costs conversions. Our default checkout ships with the minimum viable friction — and adds fields only when they earn it.

Step 1 · Cart

What we defend at this step

  • Editable quantities inline
  • Shipping shown before the field
  • Coupon in one collapsible
  • Trust badges near total
Live preview
Merino Overshirt · M₹ 4,890
Linen Trousers · L₹ 3,290
ShippingFree above ₹ 2,000
Total₹ 8,180
Payments

Every rupee route, every geography.

Which gateway you actually need depends on your customer geography, ticket size, refund cadence and MDR tolerance. We're not affiliated — we pick what fits your business.

01
Razorpay
India · UPI, cards, netbanking, EMI, wallets
02
Cashfree
India · Payouts + subscriptions
03
PayU
India · Enterprise + international
04
CCAvenue
India · Wide bank support, longstanding
05
PhonePe PG
India · Native UPI, low ticket
06
Stripe
Global · Cards, wallets, subs, SaaS
07
PayPal
Global · Cross-border digital
08
Amazon Pay
India + Global · Wallet + cards
UPI-first
The default surface for Indian buyers. Zero-fee for merchants under ₹2,000 transactions.
EMI + BNPL
Bajaj, HDFC, ICICI EMIs and BNPL players — configured by ticket size.
COD, done right
Pincode serviceability, prepaid nudges, OTP verification, RTO analytics.
Shipping & fulfilment

From confirmation to doorstep.

Where most stores hand off to a black box, we wire the entire order path — so nothing goes silent between pack and porch.

Step 01
Order
Captured in your commerce engine with line items and buyer meta.
Step 02
Payment
Gateway callback verified server-side. Fraud rules applied.
Step 03
Inventory
Stock decrement, low-stock alerts, backorder handling.
Step 04
Warehouse
Pick list, pack, invoice, weigh — via Unicommerce / Vinculum / manual.
Step 05
Shipping
Rate-shopping across Shiprocket, Delhivery, Shipway. Label + AWB generated.
Step 06
Tracking
Branded tracking page + WhatsApp/email updates at every scan.
Step 07
Delivery
Delivered ping, review request, NPS trigger, retention flow starts.
Platform selection

Shopify, Woo, or custom — honest tradeoffs.

No platform wins every row. The right pick is the one whose weaknesses you can live with for the next three years.

DimensionShopifyWooCommerceCustom / Headless
Launch speedFast — 3–5 weeksModerate — 4–7 weeksSlow — 10–16 weeks
CustomisationThemes + apps; deep custom via HydrogenFull — WordPress plugin ecosystemUnlimited — you own the model
Content managementBuilt-in, opinionatedWordPress-native, publisher-gradeBring your own (Sanity, Contentful, Strapi)
Integrations10,000+ app storeBroad but variable qualityAnything, via API
ScalabilityHandles Black-Friday scale out of the boxDepends on hosting; needs tuningWhatever your engineering can defend
MaintenanceShopify maintains core; you own appsYou own updates + hosting + backupsYour team, forever
Best use caseD2C brands, fast launches, global-readyContent-heavy brands, publishers, hybrid content-commerceComplex catalogues, multi-market, unique commerce logic
Technology ecosystem

A stack sized to your catalogue.

Every tool below has a job. We refuse logo-wall bloat — if a service isn't earning its keep after 90 days, we cut it.

Storefront
Next.jsReactHydrogenAstroLiquid
Commerce Engine
ShopifyWooCommerceMedusaSaleorBigCommerce
Payments
RazorpayCashfreeStripePayUPayPal
Data
SupabasePostgreSQLSanityContentfulAlgolia
Analytics
GA4Meta PixelMixpanelHotjarMicrosoft Clarity
Marketing
KlaviyoMailchimpInteraktAiSensyWebEngage
Ecommerce automation

Every order, a chain reaction.

A modern store isn't a website — it's a hub of workflows. We wire order events into your CRM, ops, ERP and marketing so nothing needs a human unless something breaks.

New order
Payment verified
CRM sync
Invoice generated
Shipping label
WhatsApp update
Tracking
Review request
Abandoned cart
3-touch sequence over 24h → 3d → 7d, over email + WhatsApp.
Customer segmentation
RFM tiers auto-updated; VIP flows separated from re-engagement.
Order notifications
Confirmed, packed, shipped, out-for-delivery, delivered — every event pinged.
Inventory alerts
Low-stock, dead-stock and reorder-point alerts to ops + marketing.
Review requests
Triggered 7 days post-delivery; incentive only for first-time buyers.
Winback + reorder
Last-ordered + typical-cycle math to send the right offer at the right time.
Mobile commerce

Built for thumbs, not desktop leftovers.

60–80% of Indian ecommerce traffic is mobile. We design the phone experience first, then adapt up — the reverse never works.

9:41●●●
Signature Collection
Merino Overshirt
214
₹ 4,890
S
M
L
Thumb-reach navigation
Primary actions in the bottom third of the screen — where thumbs actually live.
Bottom-sheet filters
Full-screen filter drawers, not squeezed dropdowns from the header.
Sticky Add to Cart
The primary CTA never leaves the viewport — even mid-scroll.
UPI as default
One-tap UPI at the top of the payment sheet — cards second.
Mobile-native galleries
Swipeable, pinch-zoomable, no janky lightbox.
Performance

A slow store is a shrinking store.

Every 100ms of extra load time on a PDP costs conversion. We treat performance as an ecommerce KPI, not a developer vanity metric.

Image optimisation
Responsive AVIF/WebP variants, CDN-served, lazy-loaded below the fold. PDP galleries preload the next-most-likely image.
Edge caching + CDN
Category pages served from edge nodes; PDP HTML cached with variant-aware invalidation.
Lazy hydration
Above-the-fold interactive, below-the-fold hydrated on scroll. Cart drawer loads on intent.
Code splitting
Route-level and component-level chunks. Third-party scripts loaded post-interactive.
Checkout speed
Payment SDKs deferred until the payment step. Address autofill runs client-side, not roundtripped.
Core Web Vitals
LCP, INP, CLS monitored per template — not just the homepage. Regression alerts on every deploy.
SEO for ecommerce

Rank the pages that make you money.

Ecommerce SEO is a different discipline from content SEO — the money is on PDPs and category pages, and both need architectural work, not just meta tags.

01
Category architecture
URL slug hierarchy that mirrors how customers browse — not how you organise inventory internally.
02
Product URLs
Short, stable, keyword-rich. No SKUs, no session IDs, no query-string variants.
03
Product schema
Product + Offer + AggregateRating + Review + BreadcrumbList — validated against Google's rules.
04
Canonical rules for variants
Colour and size variants canonicalise to the parent product; separate URLs only when they earn organic intent.
05
Faceted navigation
Robots + canonical strategy for filter combinations — index the valuable ones, block the crawl trap.
06
Internal linking
Category ↔ product ↔ related product mesh so PageRank flows to your money pages.
07
Product metadata
Title and meta patterns per template with brand + attribute + intent — templated, then hand-tuned for hero SKUs.
08
XML sitemaps
Split by type — products, categories, content — with lastmod that actually reflects updates.
09
Out-of-stock pages
Kept live with 'notify me' + related recs; only removed when the product is permanently gone.
10
Duplicate content
Vendor descriptions rewritten. Cross-listed SKUs get unique copy or canonical to the master.
Ecommerce projects

Store builds, not one-off pages.

Selected concepts and shipped work across D2C, electronics, beauty and B2B. Every build ships with a live payments, live shipping and live analytics from day one.

Commerce Concept
Kalinda D2C
Fashion · Shopify + Klaviyo
Commerce Concept
Voltura Electronics
Electronics · Headless (Next.js + Medusa)
Commerce Concept
Basil & Bloom
Beauty · Shopify + Recharge subscriptions
Commerce Concept
Fortis Wholesale
B2B · WooCommerce + login-gated pricing
Ecommerce build process

Thirteen stages, one accountable partner.

Every store we ship goes through the same sequence — because skipping steps is how post-launch weekends get eaten.

Stage 1

Commerce discovery

We map your commerce model — SKUs, margins, buyer segments, current leaks, unit economics. No design work starts until this is agreed.

Commerce brief
Unit economics
Success KPIs
Scope + tier locked
Ecommerce FAQ

Straight answers on stores that scale.

Ecommerce · Ready when you are

Ready to turn browsing into buying?

Tell us your catalogue, your platform, your target GMV. We'll come back with a scope, a timeline, and an honest recommendation — inside 24 hours.

Ecommerce development

Launch or scale your online store

Tell us your product range, current platform, and goals — we'll reply with the right ecommerce approach.

  • Personal reply from Siddiq within 24 hours
  • Honest advice — no pushy sales, no fake urgency
  • Clear next steps, timeline, and estimate

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