SSiddiq.in
The process

A calm way to build a very good website.

No black-box weeks. No mystery invoices. Eight steps, one senior partner, and a preview link that updates every Friday.

4–6 weeks
Typical build
Weekly
Live previews
< 24h
Reply promise
Philosophy

How we think about the work.

A process is only as good as the beliefs underneath it. Four rules shape how every project runs.

Small team, senior work

One founder-led studio. No juniors quietly billed to your budget.

Show, don't tell

Real screens, real copy, real code — from day one. No mood-board theatre.

Fixed quotes, honest scope

You know the number and the shape before we start. Change requests are priced upfront.

Ship weekly, tune monthly

Every Friday is a preview. Every month is a chance to sharpen what's live.

Step by step

Eight steps, one thread.

From the first message to a website that's still earning its keep six months later.

01
Week 1

Discovery & Strategy

We start with a conversation, not a brief.

One 60-minute call to unpack the business, the buyer, and the bottleneck. You leave with a written brief, a scope, and a fixed quote — usually the same week.

Deliverables
  • Positioning brief
  • Scope + fixed quote
  • Success metrics
  • Timeline & milestones
Who does what
You
Share context, goals, and links to what you like (and hate).
Us
Ask the sharp questions and turn answers into a plan.
02
Week 1–2

Research & Planning

Enough research to design with conviction. Not more.

Buyer interviews, competitor teardown, keyword and content audit, and a lean information architecture. Everything lands in one Notion doc you can actually read.

Deliverables
  • Buyer & competitor notes
  • Sitemap & IA
  • Content outline
  • Keyword shortlist
Who does what
You
Point us at 2–3 competitors and any customer insight you have.
Us
Do the deep read and shape the sitemap around what actually converts.
03
Week 2–3

UI/UX Design

One direction, refined — not five decks to pick from.

We move from wireframes into a high-fidelity design system in Figma. You see every screen on desktop and mobile, with real copy, before a line of code is written.

Deliverables
  • Wireframes
  • Design system
  • High-fi screens
  • Prototype walkthrough
Who does what
You
Give sharp, honest feedback on live Figma files.
Us
Design with intent — no lorem ipsum, no filler sections.
04
Week 3–5

Development

Fast, accessible, and easy to maintain.

Built on a modern React stack (or Webflow / Framer / Shopify when it's the right call). CMS wired up so your team edits without pinging a developer.

Deliverables
  • Responsive build
  • CMS setup
  • SEO & schema
  • Analytics wiring
Who does what
You
Review weekly previews on a staging URL.
Us
Ship real, working screens every Friday.
05
Week 4–5

Automation & Integrations

The boring work that quietly compounds.

Lead routing, CRM sync, email sequences, chatbot / AI copilots where they earn their keep. We only add what removes a real bottleneck.

Deliverables
  • Lead & CRM flows
  • Email automations
  • Form → Slack/Sheet routing
  • AI helpers (opt-in)
Who does what
You
Show us the tools your team already uses.
Us
Connect them so nothing falls through the cracks.
06
Week 5

Testing & QA

The last 10% is where trust is built.

Cross-browser, cross-device, accessibility, Lighthouse, and content pass. Nothing ships until scores are green and every link resolves.

Deliverables
  • Cross-device QA
  • Lighthouse 95+ target
  • A11y checklist
  • Content proof pass
Who does what
You
Run through a short client-side QA list.
Us
Fix everything before you have to notice.
07
Week 5–6

Launch

A calm launch, not a crossed-fingers deploy.

DNS, redirects, analytics, and search console. We stay on-call the day of go-live, and for 48 hours after — no drama, no ghost mode.

Deliverables
  • DNS & redirects
  • Analytics + Search Console
  • Go-live checklist
  • Launch-day support
Who does what
You
Approve final QA and tell us when to press go.
Us
Ship it — and stick around.
08
30 / 60 / 90 days

Support & Growth

Ship, measure, sharpen. Repeat.

30-day tune-up included. From there, an optional retainer for iterations, CRO, content, and new sections — priced monthly, cancel anytime.

Deliverables
  • 30-day tune-up
  • Monthly retainer (opt-in)
  • CRO iterations
  • New sections & pages
Who does what
You
Send data, wins, and what needs to change.
Us
Turn insight into shipped improvements.
Tools & technologies

The stack behind the process.

Modern, boring in the best sense — chosen so your team can maintain it long after we hand it over.

Design
  • Figma
  • Framer
  • Photoshop
  • Rive
Build
  • React & Next.js
  • TanStack Start
  • Webflow
  • Shopify Hydrogen
Automation
  • n8n
  • Zapier
  • Make
  • Slack / Notion API
AI & data
  • OpenAI
  • Anthropic
  • Vector search
  • Custom copilots
Analytics
  • GA4
  • PostHog
  • Plausible
  • Hotjar
Hosting & DX
  • Vercel
  • Cloudflare
  • Supabase
  • GitHub Actions
Timelines

What to expect, honestly.

Ranges based on real projects. Your exact quote and timeline lock in after the discovery call.

  • Landing page / one-pager
    1–2 weeks
    $1.5k+
  • Marketing site (6–10 pages)
    3–5 weeks
    $4k+
  • SaaS / product website
    4–6 weeks
    $6k+
  • E-commerce (Shopify / headless)
    5–8 weeks
    $8k+
  • Automation + AI workflows
    2–4 weeks
    $2k+
  • Growth retainer
    Monthly
    $2k / mo
FAQ

Process questions, answered.

Usually within 1–2 weeks. We only take a small number of projects at a time so each one gets senior attention end-to-end.
Step zero

Start with a 20-minute call. No pitch.

Tell me about the business. I'll reply within 24 hours with next steps, a timeline, and a fair quote — or a direct "not a fit" if that's the honest answer.

Begin the process

Ready to start step 1?

Share your requirement — we'll set up a discovery call and walk you through the roadmap.

  • Personal reply from Siddiq within 24 hours
  • Honest advice — no pushy sales, no fake urgency
  • Clear next steps, timeline, and estimate

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