Industry · Precision, process, plant
Your buyer is a
procurement engineer.
She's opened 20 tabs. She's looking for a spec that matches, an MOQ she can meet, and a compliance certificate she can forward to her QA lead. Give her all three above the fold — or lose to Alibaba.
B2B buyer journey — 6 stages, 90 minutes
Design for the tab-hopper, not the loyal reader.
1
Procurement search
Alibaba, IndiaMART, Google → 20 sites open in tabs
2
Spec-sheet skim
First 15 seconds: do dimensions/materials/certs match?
3
MOQ + lead time
If not on page, tab closed. No email sent.
4
Certifications
CE / RoHS / ISO / IATF — where relevant, must be visible
5
RFQ
Structured form: qty, spec variant, delivery region, timeline
6
Sample request
Separate flow, often chargeable, often the real close
Anatomy of a manufacturing PDP.
Hero image + 360° rotate
Photograph, not render.
SKU / MPN in the H1
Buyers search by part number.
Spec table (not paragraphs)
Dimensions, materials, tolerances, weight.
Variant matrix
Sizes / grades / finishes as one page, not 40.
MOQ + lead time
'MOQ: 500 units · Lead: 4–6 wks ex-Chennai'
Compliance badges
CE / RoHS / IATF — with certificate PDFs.
Downloads
Spec PDF, CAD (STEP/DWG), datasheet, MSDS.
RFQ + sample buttons
Two CTAs. Different intent, different flow.
Compliance is a design surface, not a footer link.
Certificates live on the product they certify — with issuing body, cert number, valid-till, and a downloadable PDF. Buyers forward that PDF to their QA lead; that's the buying trigger.
ISO 9001
Cert PDF · Valid till
IATF 16949
Cert PDF · Valid till
CE
Cert PDF · Valid till
RoHS
Cert PDF · Valid till
REACH
Cert PDF · Valid till
ISO 14001
Cert PDF · Valid till
UL
Cert PDF · Valid till
BIS
Cert PDF · Valid till
MSDS
Cert PDF · Valid till
Two flows we ship on every manufacturing site.
Flow 1 · RFQ
Structured, not free-text
SKU · qty · variant · delivery region · timeline · files. Lands in your CRM with UTM + spec-sheet version.
Flow 2 · Sample request
Chargeable, deliberately
Priced samples filter tyre-kickers. Payment gateway attached. Refunded on first PO — that's the marketing hook.
Ops & sales FAQ.
Both, with the web version as source of truth. PDF is auto-generated on request, always current. Procurement teams want to attach the PDF; engineers want to skim the web page.
Ship the site the procurement engineer bookmarks.
Start a projectManufacturing websites
Show your capability, win serious buyers
Share your product lines and target buyers — we'll design a website that generates real enquiries.
- Personal reply from Siddiq within 24 hours
- Honest advice — no pushy sales, no fake urgency
- Clear next steps, timeline, and estimate