Do you write the copy?

We can. Or we work from your writer's copy. We handle the flow logic, segments, and technical delivery either way.

How is deliverability handled?

SPF, DKIM, DMARC set up correctly. Warm-up plan for cold domains. Bounce and complaint monitoring. Suppression lists auto-managed.

Can you migrate existing flows?

Yes — we've moved dozens of clients from Mailchimp to Klaviyo, from HubSpot to Customer.io, etc., without losing data or segments.

What's a realistic uplift?

Well-designed automation typically drives 30–40% of ecommerce revenue and 20–25% of SaaS trial conversions.

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Lifecycle Email

Email that keeps working after you clock out.

Welcome flows. Cart abandon. Post-purchase. Winback. Re-engagement. Behavior triggers wired to your product events — measurable, deliverable, on-brand.

Audit my email All automation

Welcome sequence

Day 0 · Welcome + brand story

Open 72%

Day 2 · Best-seller edit

Open 61% · Click 14%

Day 5 · Founder note + code

Open 55% · Rev ₹42k

Day 9 · Social proof + urgency

Open 48% · Rev ₹28k

Day 14 · Winback offer

Open 41% · Rev ₹16k

Flows we ship.

Onboarding

First 30 days that turn signups into activated users.

Nurture

Educational drip that warms cold leads without spam.

Ecommerce lifecycle

Welcome, cart, browse, post-purchase, VIP tiers.

Transactional

Order, ship, receipt, password, invite — reliable delivery.

Landing in inboxes.

Automation is worthless if it lands in Promotions or Spam. We set up delivery infrastructure the right way from day one.

SPF, DKIM, DMARC configured
Dedicated IP warm-up plan
Bounce & complaint monitoring
Suppression lists auto-synced
Preheader + subject A/B testing
Rendering QA in Gmail, Outlook, Apple Mail
GDPR + CAN-SPAM compliant
Reply monitoring routes to CRM

Email FAQs.

Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Customer.io, Postmark, Resend, SendGrid — and custom SMTP.

Send-time and frequency, by lifecycle stage

Universal "best time to send" studies are noise. What matters is the stage the recipient is in.

Stage	Cadence	Best window	Content mix
First 72h post-signup	3-5 sends	Match signup hour + next-day AM	Onboarding, activation nudges
Trial (day 3-14)	2-3 per week	Weekday AM local	Use-case education, social proof
Active user	1-2 per month	Tuesday-Thursday AM	Feature releases, tips
Dormant (30-90d)	2-3 in a re-engage arc	Any weekday	Value recap, best content, exit survey
Post-purchase	2 in first week	Order + shipping windows	Setup, cross-sell only after use
Winback (>90d)	1 send, then suppress	Weekend AM	Honest "still want us?" ask

Deliverability killers we audit before every send

Great copy going to spam is worse than mediocre copy going to inbox. This is the pre-flight list.

Domain reputation
Google Postmaster + Microsoft SNDS dashboards checked weekly; sending pauses if reputation dips.
Authentication triad
SPF, DKIM, DMARC all aligned. p=reject on DMARC once traffic is clean — Gmail now demotes anything less for bulk senders.
List hygiene
Suppress hard bounces immediately, soft bounces after 3, complaints permanently. No re-adds via CSV "just once".
Engagement segmentation
Sunset unengaged 90-day users to a low-frequency list; sending to dead addresses tanks reputation for everyone.
Content red flags
Image-only emails, link shorteners, all-caps subjects, salesy trigger words in preheader — all quiet spam signals.
Warm-up on new IPs
New sending IPs ramped over 4-6 weeks. Sudden 100k blast on a cold IP guarantees Gmail throttling.