Orbit Manufacturing
A B2B manufacturing site with product configurator and RFQ automation.
A specialty manufacturer needed a website that could handle configurable products and route request-for-quote enquiries into their internal system without manual entry.
The team spent hours a week re-typing RFQs from email into their ERP. The site had product PDFs from 2018 and no way to configure specs before enquiring.
We embedded with the sales engineering team for a week. Most RFQs were the same 15 configurations in different combinations — perfect for a structured configurator.
The configurator was designed as a guided flow, not a drop-down soup. Each step reduced options based on the previous, matching how engineers actually specify.
Industrial but modern. Data-dense where it mattered, restrained everywhere else. Clean technical illustrations replaced generic stock imagery.
Next.js frontend with a Node service handling configurator logic. RFQ submissions pushed to the ERP via a scheduled sync + real-time Slack alert.
- Ship a product configurator with real spec logic.
- Automate RFQ enquiries into the ERP.
- Redesign the site as a credibility asset for enterprise buyers.
- Improve technical SEO for long-tail product queries.
- ▸RFQ form → structured payload → ERP + Slack.
- ▸Auto-generated PDF spec sheets for every configuration.
- ▸Weekly configurator analytics digest to sales engineering.
- Space Grotesk — Display · headings
- Inter — Body · UI
Production quality
- · Configurator built for both desktop and tablet — engineers use both. Mobile shows a simplified enquiry path.
- · Programmatic product-family pages.
- · Product + Offer schema per configuration.
- · Downloadable spec sheets crawlable.
- · Sitemap partitioned by product family.
- · Static shell + client-side configurator.
- · Spec-sheet PDFs generated at build time when possible.
- · Progressive image loading for gallery views.
- · Configurator fully keyboard-navigable.
- · Screen-reader-friendly step announcements.
- · Downloadable spec sheets meet PDF/UA baseline.
- · ERP sync runs over a signed webhook.
- · RFQ form submissions rate-limited and sanitised.
- · No customer PII stored outside the ERP.
Screens & mobile experience
Notes we keep coming back to.
- 01B2B configurators only work when they match how engineers already think.
- 02Sales engineers are the best content authors in a manufacturing business.
- 03A great PDF spec sheet still matters more than most people admit.
Questions about the Orbit Manufacturing project.
How complex can configurations be?
We've shipped configurators with 200+ rules across 6 dependent dimensions.
How is the ERP integrated?
Via a signed webhook + a scheduled sync — whichever the ERP supports better.
Do enquiries include the full config?
Yes — as structured data plus a generated PDF spec sheet.
Can non-engineers use it?
The guided flow is explicitly designed for procurement buyers, not just engineers.
Have a project that needs this kind of care?
Book a 30-minute consultation. We'll talk through what you're trying to build — and whether Siddiq.in is the right studio to build it with you.